Effective Link Building Strategies for Better SEO


Link building is an important aspect of Search Engine Optimization (SEO). It aims to increase the number of high-quality inbound links to a website. These links are considered votes of trust and relevance by search engines like Google and can positively impact website rankings and online visibility.

1. Create High-Quality Content

The most effective link-building strategy is creating high-quality content that people want to read and share. This will naturally attract links from other websites, without you having to do anything extra. People love linking to informative, insightful, and engaging content that they can reference or share with their followers.

2. Broken Link Building

Broken link building involves finding broken links on other websites and informing the webmasters. It’s a mutually beneficial strategy because you’re helping the webmaster to fix their site’s broken link while also gaining a link for yourself. You can use tools like Ahrefs and Check My Links to find broken links on websites related to your niche.

3. Guest Blogging

Guest blogging is another popular link-building technique that can help you form relationships with other bloggers while also gaining links. You can reach out to relevant blogs in your niche and offer to write a guest post on their site. In return, you can ask for a link to your website in the author bio section.

4. Skyscraper Technique

The skyscraper technique involves creating content that’s better, more comprehensive, and more informative than your competitors. Once you’ve created the content, you can reach out to websites that have linked to your competitors and ask them to link to your content instead. You can use tools like Ahrefs and Buzzsumo to find popular content in your niche and create an improved version.

5. Infographics

Infographics are a great way to create visual content that’s easy to share and link to. You can create informative infographics related to your niche and share them on your website and social media channels. You can also submit them to infographic directories and outreach to other websites that might be interested in sharing your infographics.


Link building is a continuous process that requires effort and patience. It’s important to focus on creating high-quality content that’s informative, engaging, and shareable. You can also use various link-building strategies like broken link building, guest blogging, skyscraper technique, and infographics to attract relevant and high-quality links to your website. Remember, building links takes time, but the rewards are worth the effort.