Introduction

Search engine optimization (SEO) has become a vital part of digital marketing strategies. As the search engine algorithms and user behavior change, the SEO trends also evolve each year. In this post, we will discuss the top SEO trends to watch out for in 2021.

Voice Search Optimization

Voice search is becoming increasingly popular among users. According to a report by Statista, the number of people using voice assistants is expected to reach 1.8 billion by 2021. To optimize for voice search, you must use conversational language in your content, make sure your website loads quickly, and include structured data to help search engines understand your content better.

Core Web Vitals

Core Web Vitals are a set of metrics that measure the user experience of a website. It includes three key factors- loading, interactivity, and visual stability. With Google’s updating their ranking algorithm to include Core Web Vitals, your website’s performance will play a crucial role in your SEO strategy in 2021.

Artificial Intelligence (AI) and Machine Learning (ML)

The use of AI and machine learning has already started to impact SEO. Google’s AI-powered algorithm, RankBrain, helps the search engine understand user search intent better. It also helps in delivering personalized search results. In 2021, it’s crucial to understand how you can leverage AI and ML to optimize your content for better search ranking and deliver a personalized user experience.

Featured Snippets

Featured snippets appear at the top of the search results and display content that answers a specific question. With the increasing use of voice search, Featured snippets are becoming even more important. To optimize for featured snippets, you must provide concise and relevant answers to commonly asked questions related to your business.

Local SEO

Local SEO is an essential strategy for businesses that have a physical location. In 2021, you must optimize for local search queries to increase your visibility in Google Maps and local search results. Make sure to claim and verify your Google My Business profile, include relevant keywords in your business name, description, and website, and get listed in local directories.

Conclusion

SEO is continuously evolving, and it’s crucial to stay up-to-date with the latest SEO trends to stay ahead of your competitors. In 2021, focus on voice search optimization, Core Web Vitals, AI and ML, Featured snippets, and Local SEO to improve your website’s ranking and visibility.