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When it comes to website performance, technical SEO is a crucial aspect that cannot be ignored. A well-structured and optimized website not only helps in driving traffic but also enhances overall user experience. In this post, we will discuss some ways to improve website performance through technical SEO.
1. Optimize Website Speed
A slow loading speed can lead to high bounce rates, killing the chances of generating leads or conversions. Start by analyzing website speed through tools like Google’s PageSpeed Insights or GTmetrix. Minimize HTTP requests and enable compression to reduce the size of CSS and JS files. Enable browser caching to improve loading time for repeat visitors.
2. Improve Mobile Responsiveness
With mobile traffic surpassing desktop traffic, it’s important to have a responsive website that adapts to different screen sizes. Google’s Mobile-Friendly Test tool can help analyze if your website design is mobile-friendly. Optimize page speed for mobile and prioritize content above the fold for better user experience.
3. Fix Website Errors
Fix broken links, 404 errors and crawl errors that can hamper website performance. Use tools like Google Search Console or Screaming Frog to identify these errors. A clean and error-free website enhances search engine visibility, driving more traffic to your site.
4. Optimize Website Structure
A well-structured website makes it easier for search engines to understand the content on your website. Use appropriate headings tags (H1, H2, H3) for page titles and subheadings for better organization. Optimize meta tags such as titles and descriptions to provide relevant information to search engines and users.
5. Use Schema Markup
Schema markup provides additional information about your website content to search engines, improving search results appearance and click-through rates. It can be used to provide information such as business hours, location and reviews. Use Google’s Structured Data Markup Helper to add schema markup to your website.
By following these simple technical SEO tactics, you can enhance your website’s performance and improve user experience. Improved website performance can lead to increased traffic, better engagement and higher conversion rates.